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The team

Foto: Érika Pérez Roa

Luyando + Martin = LUMA

Over 25 years of experience in the entertainment industry.

Luis Luyando

Business Manager

A leader in talent management and a star maker. Multi-Emmy award winner and executive producer with extensive experience in finance and talent management in the entertainment industry. With a degree in Finance, an MBA from Georgetown, and over 10 years as Executive Vice President of PUMA TV.


He is a true master of his craft!

Willy Martin

Creative Manager

Actor, host, and producer, Emmy award-winner, and certified in digital marketing. He plays a key role as a communication strategist at LUMA, creating innovative opportunities in digital marketing for talents and clients.


A great leader in the industry with a focus on innovation and success.

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